7P Framework

The 7P Framework

Grow your company in the right order.

WHY before WHO. WHO before WHAT. WHAT before HOW and WHEN. Seven stages every first-time founder runs through, almost always in the wrong order — and a compass for each one, free.

Start with the compasses →Browse the Library

Or read the free e-book at founderssequence.com.

The seven stages

One compass per stage. Free forever.

  1. 01

    Purpose

    The reason you start — and the reason you survive.

  2. 02

    People

    Who builds it with you determines whether it gets built at all.

  3. 03

    Pain

    Fall in love with the problem, not the solution.

  4. 04

    Product

    Build the right thing first — then build it right.

  5. 05

    Prove

    The market is the only judge that matters.

  6. 06

    Profits

    From Purpose to Profits.

  7. 07

    Persistence

    The one who lasts beats the best.

The Library

The right book for the problem you have now.

49 hand-picked books for first-time founders, paired with the seven stages. Every book personally read; every summary ends with a one-screen Practice Card.

Open the Library →

The ecosystem

Three sites, one sequence.